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Sustainable fish explained

We tell you what to look for when buying fish
MSC logo

MSC logo

Consumers concerned about depleted fish stocks should look for the Marine Stewardship Council logo, says Which?

Which? research found 7 different labels used to show fish as sustainable, all with varying standards and different ways of measuring sustainability. 

40% of our members didn’t recognise any of the labels, while a third thought they didn’t give enough information to enable them to choose sustainably-sourced fish.

MSC is best

The Marine Stewardship Council’s logo (pictured above right) is the best label to look for if you want to buy sustainable fish. 

The MSC is a comprehensive, independent scheme which focuses on minimising environmental and population impact. 

To read more about the different labels manufacturers put on your fish, check out our article on fish sustainability in the June issue of Which? magazine.

Supermarket differences

We’ve also found differences in the amount of sustainable fish stocked by supermarkets, as revealed in our article.

Which? looked at the fish sold in-store at all the major supermarkets and surveyed supermarkets and suppliers about their policies on seafood sustainability here.

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