Cookies at Which? We use cookies to help improve our sites. If you continue, we'll assume that you're happy to accept our cookies. Find out more about cookies

Which? finds online price changes of up to £50

Online prices can change even in the same day
Shopping online with a credit card

Safe shopping online with credit cards

Which? has found that online prices can change within the same day on well-known websites such as Play.com.

Our researchers tracked the prices of 10 products across 11 online shops, 3 times a day for 7 days. We found that if you don’t buy straight away, you could save up to £50.

Which? members can take a look at our survey of 55 to find out the most highly rated by almost 10,000 Which? members. If you’re not a member, subscribe to Which? magazine now to try 3 issues for just £3.

Save up to £50 by checking online prices

On day 4 of our price tracking the Sony Bravia TV we were following was £479.99 on Play.com – buying it on day 1 would have cost £50 more.

Argos.co.uk had already knocked £10 off the price of a Canon digital camera at the start of our tracking, but waiting until day 6 meant that we saved another £40. That same day, it raised the price of the Humax PVR we were tracking by £10.

And our Michael Buble CD played price ping pong on Play.com. It changed the price 3 times in 7 days – at one point within a 3-hour window.

Know your online shopping rights

Which? shopping expert Sarah Dennis says: ‘Under the you can cancel your order any time from placing it up to 8 working days after receiving it, so check the website you’ve ordered from a few days later to see whether cancelling your order could save you money. Given the price changes we’ve seen in our research, a saving of up to £50 could make a real difference.’

Which? reviews allow you to compare prices and features online to help you get the best deal. And to bag a bargain, take a look at our guide for getting discounts on products.

More from Which? Home and Garden…

 

Back to top