GE has launched its 2010 range of digital cameras in the UK, including the ‘Create’ compact camera – a collaboration with acclaimed fashion designer Jason Wu – that was unveiled at London Fashion Week.
The Create is a 12Mp point-and-shoot camera with a 3x optical zoom. According to GE, the Create has been designed offer simplicity and convenience, and as a result offers no manual camera features. The only options are to change image resolution, to enable or disable the built-in flash, or select the movie recording mode.
In terms of designer branding, the front of the Create is soft grey leather – Wu’s signature colour – with chrome details, whereas the rear of the camera is more conventional black plastic. Wu’s name is engraved onto the bottom of the camera, and also features on the supplied accessories – a leather case and wrist strap.
The Create by Jason Wu has no memory card slot, just a built-in 4GB memory, enough for around 700 12Mp photos, and the lithium-ion battery is also integrated.
A novel feature is the slide-out USB connection – similar to that found on some pocket camcorders. This charges the battery and also allows direct connection to a PC or Mac to download photos. GE says that the built-in image transfer software offers one-click upload of photos to Facebook.
The Create by Jason Wu is available now for around £169.
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GE cameras 2010 range
GE also showed eight new cameras that will be available in shops from summer 2010:
GE Power Pro Series X5
GE’s flagship model is the X5 Power Pro superzoom camera. The X5 has a 14Mp resolution and a 15x optical zoom with image stabilisation. Other features include an automatic panorama function, face, scene, smile and blink detection, in-camera red-eye removal.
The X5’s zoom lens offers a 27mm wide angle and captures images at up to ISO 3200. It’s powered by four AA batteries. The GE X5 is available to buy now from around £125, and comes in white and black.
GE Power Series E1486W and E1486TW
The GE Power Series E cameras have 14Mp resolution and 8x optical zoom in a 20mm-thick body. Both E1486W and E1486TW have 3-inch LCD screens, but the TW model offers touchscreen functionality rather than traditional buttons.
The E series cameras have auto scene, face and smile detection and offer an HDMI connection for displaying pictures on compatible HD TVs. The GE 1486W is available now, and the 1486TW is due in-store from July. Both models come in grey, black, red and silver.
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GE Active Series G5WP
GE’s new G5WP is a waterproof compact camera with a 4x optical internal zoom lens and 12Mp resolution. According to GE the G5WP is capable of taking photos underwater at a depth of up to five metres. The G5WP will be available from July, in grey, red and blue.
GE Smart Series J1250 and J1455
The J Series cameras have lithium-ion batteries and offer panorama stitching functions. GE’s J1250 is a 12Mp camera with 5x optical zoom and 2.7-inch LCD screen. GE says that the screen has Auto Adjust Brightness technology so it remains visible both indoors and outdoors, even in bright light. The J1455 offers 14Mp resolution, a 5x zoom, and a 3-inch LCD, features image stabilisation, and comes in black, silver and red. Both J Series cameras are available now.
GE Smart Series A1255 and A1455
GE’s A Series cameras have 5x optical zooms, 2.7-inch LCD screens, panorama and scene detection functions and are available in black, silver and red. The A1255 has a 12Mp resolution and the A1455 offers 14Mp, and both are in the shops now.
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