UK shoppers spent an average of £73 per person online last month in the run up to the World Cup – with online sales at a two-year high, according to new figures.
Total online sales were up 22% in May compared to the same month last year, and up 3% on spending in April, according to the IMRG Capgemini e-retail sales index.
World Cup shopping
The build-up to the World Cup and warmer weather during May appear to have boosted online sales – with alcohol sales up 23% compared to last year, electrical items including TVs up 13% and clothes up 32%.
Shoppers spent £4.5bn online last month – equivalent to £73 per person living in the UK.
According to Capgemini spokesman Chris Webster: ‘Throughout the history of the index we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on. This year’s World Cup is no exception, with online retail as a whole growing by the highest level in two years and sectors such as clothing, alcohol and electricals rising especially rapidly.’
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