World Cup fuels online spendingOnline shopping sales hit two-year high

23 June 2010

Online shopping

UK shoppers spent an average of £73 per person online last month in the run up to the World Cup - with online sales at a two-year high, according to new figures.

Total online sales were up 22% in May compared to the same month last year, and up 3% on spending in April, according to the IMRG Capgemini e-retail sales index.

World Cup shopping

The build-up to the World Cup and warmer weather during May appear to have boosted online sales - with alcohol sales up 23% compared to last year, electrical items including TVs up 13% and clothes up 32%.

Shoppers spent £4.5bn online last month - equivalent to £73 per person living in the UK.

According to Capgemini spokesman Chris Webster: 'Throughout the history of the index we have seen a noticeable rise in sales of certain goods whenever there is a major sports tournament on. This year's World Cup is no exception, with online retail as a whole growing by the highest level in two years and sectors such as clothing, alcohol and electricals rising especially rapidly.'

Best online shops

Covering 82 websites across eight categories from entertainment retailers such as and to clothing stores including, and, our reveals the for customer service, quality, products and price.

You can also find out how your favourite shops scored in our high street shops survey, including which stores were rated top for buying homewares, electrical appliances, toiletries, baby equipment and clothes.

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