Amazon.co.uk launched an online grocery store yesterday, offering free home delivery on over 22,000 food, drink and household items.
Amazon’s grocery store will offer products from global brands such as Kraft, Nestle, PepsiCo, Procter & Gamble, Eurofoods, Tazaki and Bespoke, the internet retailing giant said in a statement.
Amazon.co.uk already sells a wide range of items including books, DVDs, computers and other electronic goods.
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‘Amazon.co.uk’s aim is to be the place where customers can find and discover any product they want to buy online, and with the introduction of this new store there are thousands of household, niche, ethnic and international grocery items, all available at the click of a button,’ said James Leeson, Amazon.co.uk’s grocery director.
‘With unlimited virtual shelf space, customers can choose from a wide variety of products, all of which benefit from free delivery. We will work tirelessly to increase the selection of grocery items available to be delivered directly to customers’ doors,’ Leeson continued.
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UK consumers willing to spend £49 year on a membership fee with Amazon Prime receive unlimited free one-day delivery, and are eligible for free Super Saver Delivery where every product sold by Amazon.co.uk automatically qualifies for free delivery within the UK.
Amazon has 160 million customers worldwide and operates in Canada, China, France, Germany, Japan and the US. It has sold groceries online in the US since 2006.
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