Infiniti M saloon priced to take on BMW 5 SeriesLuxury sports saloon hits UK in October

21 July 2010

Infiniti M

Infiniti M is gunning for the BMW 5 series

Infiniti has announced the pricing and specification details of its new M saloon, which becomes the sporting luxury marque's sixth model in the UK.

Nissan's BMW 5 series

Following on from the G saloon, G coupé and G convertible, plus the EX and FX SUV crossovers, the Infiniti M sees Nissan's sporting luxury brand set to take on the traditional executive sector. As with the rest of the Infiniti range, the M is primarily a sporting choice, and will initially be offered in M37 3.7-litre V6 petrol guise only.

With 316bhp this gives it athletic performance – 0-62mph taking just 6.2 seconds and top speed electronically limited to 155mph. However, it also means the fuel economy and emissions aren't exactly parsimonious at 27.7mpg and 235g/km CO2 (according to official EU test cycles).

The petrol engine model is set to be joined by a turbodiesel and a hybrid in the near future.

Infiniti M interior

'Eco Pedal' increases the resistance of the accelerator if the driver is using it too aggressively

Prices start from £35,150

Infiniti is unashamedly Japanese, and despite having a much more sporting orientation than theoretical rival Lexus, it is nonetheless still packed with high technology.

The M37 is available in five different specifications, but each is comprehensively equipped as standard.

The regular model is priced from £35,130, and includes a seven-speed automatic gearbox, bi-xenon headlights, 10-way power adjustable front seats, reversing camera, HDD-based sound system and 'Drive Mode Selector', offering a choice of Sport, Normal, Snow and Eco settings.

Next up is the M37 GT, priced from £37,650, which adds semi-aniline leather, heated and ventilated front seats – so they cool in summer as much as they warm in winter – and white ash wood trim with silver powder finish.

The M37S offers even sportier dynamics thanks to four-wheel active steering – helping the car feel nimble in tight turns but stable at high speed – sports suspension, sports seats with heating and ventilation, gearshift paddles and 20-inch alloy wheels. This is priced from £39,650.

Infiniti M rear

Infiniti M promises luxury, tech and sporty dynamics

Unusual Premium equipment

Premium specification versions of the GT and S are available, priced £43,000 and £45,000 respectively. This adds satellite navigation and infotainment including the Michelin Green Guide, 16-speaker Bose stereo, plus three more distinctive features: Dynamic Safety Shield, Forest Air, and Eco Pedal.

The Dynamic Safety Shield is a comprehensive suite of crash avoidance technologies, including a blind spot intervention system that will actively prevent the driver for changing lanes if another vehicle is hidden in the Infiniti's blind spot.

Forest Air is a climate control system that aims to work like a forest – wafting gentle breezes around the cabin with soothing yet attention enhancing scents – while the Eco Pedal increases the resistance level of the accelerator if it feels the driver is acting too aggressively, and without concern for the fuel consumption.

Kookie, but intriguing.

Available to order now

The new Infiniti M37 V6 petrol is available to order now – and if you can't get to the marque's single UK outlet in Reading you can always look at the configurator on the website

Here you can spec the car to your exact liking and then watch it drive around. Three additional Infiniti centres are due to open before the end of the year, located in Central London, Birmingham and Glasgow.

The Infiniti M30d diesel is due to launch this October, with the M35 hybrid following in early 2011.

- Visit the Infiniti website for more details 

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