New 3D Blu-ray disc certification introducedTHX BluFocus labelling scheme for 3D films

10 August 2010

THX BluFocus 3D standards

THX and Blu-Focus, have teamed together to introduce three new certification categories for 3D Blu-ray discs.

The three new labels to appear on 3D Blu-ray cases help ensure that picture quality, the cross-format compatibility and the potential physiological effects for the viewer are monitored.

High quality 3D Blu-ray discs

If you're shopping for a 3D TV, make sure you read our 3D TV reviews so you buy the best model for you

The AV (audio video) icon that will appear on 3D Blu-rays indicates that the film's been analysed, frame by frame, to ensure that the 'left eye' and 'right eye' images retain their original sharpness, and that the audio is of a high quality.

The C (creative) certificate that will appear on boxes shows that all elements of the 3D production - including graphics and subtitles - are correctly focused, in order to reduce the potential effect of viewer fatigue.

The I (interoperability) icon illustrates that the 3D Blu-ray film will work on Blu-ray players from the major manufacturers.

3D Blu-ray standard

For more information on 3D TV, check out our 3D TV essential guide

Mike Briggs, Which? TV expert, said: '3D films are a new technology, and we're pleased to see a certification introduced to act as a mark of quality. This move from THX and BluFocus is positive, but it won't mean much until all the major studios are signed up to a standard introduced by an official accreditation body.

'When HD TVs started becoming more prevalent many consumers were confused by the number of labels they were finding on product packaging. The European Information and Communications Technology Industry Association (IECTA) stepped in and introduced a recognisable HD Ready badge. Without such an action in the 3D Blu-ray arena, there could be a number of opt-in certificates that may only cause confusion.

'No quality indicator should be mandatory, otherwise we'll only see 3D films made by the super-rich studios who can afford higher standards. The current THX logos on a DVD and Blu-ray boxes are a clear sign of high level image and sound quality.'

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