NowMobile Sim-only mobile service launchedFree NowMobile Sims give cheap international calls

06 August 2010

NowMobile PAYG mobile phone provider logo

A new PAYG mobile provider, NowMobile, has entered the UK mobile market, claiming to save consumers money on their mobile calls, and charging no more than 5p per minute for calls to UK landlines.

NowMobile is offering free Sim cards to anyone signing up to one of its pay-as-you-go (PAYG) phone packages, which will work in any mobile handset that is unlocked.

NowMobile offers a choice of three price plans, all with free voicemail and free calls to customer services:

  • The Standard plan is a basic PAYG service. It charges 2p per minute for calls or texts between NowMobile customers, or 8p per minute or text to other UK networks, 5p per minute to UK landlines. 
  • The Club plan costs £10 per month. Call and text charges to landlines and other mobile networks are slightly lower than the Standard Plan, plus you get 250 inclusive free minutes of calls to other NowMobile numbers, 250 free texts to NowMobile numbers, and 5MB of inclusive data usage. 
  • The 1st Class plan costs £20 per month, with 500 free minutes to NowMobile numbers, 500 free texts to NowMobile numbers and further reduced call charges, starting from 3p per minute to UK landlines.

NowMobile also offers bundles for between £5 and £25 giving inclusive cross-network minutes and texts.

International mobile calls

International calling charges are an area where NowMobile is most competitive compared to the bigger UK networks such as Orange, Vodafone, O2 and T-Mobile. Calls to USA landlines and mobiles, for example, cost 4p per minute, India is 5p per minute, and Afghanistan is 19p.

For other countries, such as the Czech Republic there's a more marked difference between calling a landline and a mobile, costing 4p and 14p per minute respectively.

These prices are generally similar to other international mobile Sim card companies such as Lebara Mobile and Lycamobile.

Prices are less competitive for international roaming, with calls from the USA to the UK costing 96p per minute, or 80p to receive a call.

According to the NowMobile customer services agent we spoke to, the NowMobile network piggybacks on the Orange UK network. We also enquired how long the top-up lasted before it expired and were told six months, or possibly a year if we called up and asked for it to be extended.

How does NowMobile compare?

Which? mobile services expert Ceri Stanaway says: 'As well as decent international call charges, NowMobile's Standard plan PAYG call rates are competitive if you just want a simple PAYG service. But its cross-network text rates aren't the best around. Supermarket giant Asda, for example, charges a flat rate of 8p per minute and 4p per text on its PAYG mobile service. 

'It's been a while since the UK's seen a new entrant to the mobile service market, so it will be interesting to see how NowMobile fares against competition from established providers.'

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