TV picture quality getting 'better and better'Which? tests reveal rise in TV picture quality
14 August 2010
The latest TV test results from the technology experts at Which? show that the upsurge in picture quality is no flash in the pan.
A core of big brand TV manufacturers are producing televisions that deliver excellent picture quality, both in standard and high definition.
For latest results check the Which? LCD, LED and plasma reviews page
Which researcher Michael Briggs said: 'There are a core of big brands that continue to pump out cracking TVs - either Best Buys or models worth considering - and that's mostly down to improvements in picture quality.
'Of course, the improvements aren't across the board and we still see the odd howler, but generally our viewing panel experts are finding less and less to grumble about.'
Which? Best Buy TVs
TVs with great pictures don't necessarily make the fabled Which? Best Buy grade. 'Despite improvements, Best Buys are still a select bunch and have to perform well in Which? sound quality and ease of use tests,' Briggs explained.
'That's where many TVs fail the Which? test. Unfortunately, in our latest batch we took a look at some pricey high-end TVs, which though they looked nice, were riddled with usability glitches.'
Sound quality continues to be an issue on many new TVs too. 'Because they're so slim, there's nowhere to fit decent speakers. Manufacturers try and make up for it by digitally reproducing the bass, but quite often it sounds a mess and we'd recommend having a listen in-store before you part with your cash,' Briggs concluded.
Which? TV tests
Which? experts assess picture quality by watching the same Freeview, DVD, Blu ray and Sky HD clips on each TV. The TVs are watched side by side and a benchmark model used to ensure consistency of scoring.
Each TV is then put through a series of test card and pattern tests in the Which? test lab, along with ease of use, energy use, features and sound quality assessments.
TVs on test this month
Sony Bravia KDL-40HX703
Toshiba Regza 40SL753
Panasonic Viera TX-L37G20
Toshiba Regza 40RV753
Toshiba Regza 32RV753
Panasonic Viera TX-L32D25
Related TV links
LCD, LED and plasma TV reviews
Best TV brands
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