Pentax has launched three new compact and SLR digital cameras with colourful casings: the Pentax RS1000 Chameleon, Optio RZ10 and K-r DSLR.
The name of the Pentax RS1000 Chameleon gives some clue to its choice of colour scheme, but inside the RS1000 Chameleon is a fairly standard point-and-shoot digital camera. It’s due in shops in October for around £120.
The RS1000 has a 14.1Mp sensor, 3-inch LCD screen, 4x optical zoom with 27.5mm wide angle coverage and 720p HD video recording. A unique feature of the RS1000 Chameleon is that it allows users to customise its credit-card sized body with ‘dress-up’ sheets.
The front of the camera is covered by a transparent acrylic panel, behind which users can slide one of the supplied designs, or a photo or illustration of their choice. Pentax says this means that users can match the camera’s appearance with their fashion or mood on a daily basis, or dress up the camera as a personalised photo gift.
The Optio RS1000 Chameleon features Pentax’s latest Auto Picture mode, which automatically selects one of 15 shooting modes to optimise the camera settings to get the best photos. There’s also on-board face detection, smile recognition and a natural skin mode.
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Pentax Optio RZ10
Pentax has also announced its Optio RZ10 compact camera, billed as a high-performance 10x zoom camera in a compact body.
Like the RS1000 Chameleon, the RZ10 is a colourful camera, available in black, white, purple, orange or lime green.
Inside the RZ10 is a dual shake reduction system to minimise the effects of camera shake. The RZ10’s specification includes a a 14.1Mp sensor and the ability to record 720p HD video at 30fps. There’s also a pet recognition feature for identifying dogs’ and cats’ faces.
The Pentax Optio RZ10 is due in shops in October 2010, priced at around £180.
Pentax K-r DSLR
Pentax has also endeavoured to bring some colour to the largely black world of digital SLR cameras, with its K-r range.
The Pentax K-r is a mid-range DSLR with a 12.4Mp CMOS sensor, 6fps continuous shooting and 720p HD video at 25fps.
It’s available in black, white, red or olive green from October 2010, with prices starting from £600 for a K-r bundled with a 18-55mm lens.
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