Latest Which? LCD & LED TV shock resultsEight 19-26-inch TVs go head to head

02 November 2010

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How do own brands fare against the big TV brands?

It's easy to pick up a cheap small screen TV but Which? tests show that even when sticking to the more familiar brand names quality can be hit and miss.

Which? pitted big brand models from Sony, Philips and Panasonic against own brand fare from John Lewis, M&S, Argos (Bush) and Tesco (Technika). The gulf in quality between the best and the rest was huge, with some shocking test results delivered by the most unexpected quarters.

Find out about all LCD, LED and plasma TV test results in the Which? TV reviews page.

Big brands versus own brands

Which? TV expert Mike Briggs commented:, 'Regular Which? readers won't be surprised with our results, but there are plenty of unsuspecting shoppers out there who'll be amazed.

'We picked out a couple of solid Best Buys but uncovered three TVs which were so bad we've labelled them as Don't Buys, with another model just scraping in periously close to the Don't Buy cut-off.'

Which? is the only testing and reviewing outfit that regularly compares the leading TV manufacturers with the lesser known names. Which? experts don't rely on hand outs from press offices, but instead choose and buy everything they test themselves, giving something of a unique insight into the own-brand TV market.

For more about how own brands fare in our set-top box, DAB radio and TV tests check out the Which? cheap electronics page.

Finding the best LCD and LED TV

Which? tests cover everything from picture quality to the number of sockets. But there are some specific problems to watch out for on smaller LCD and LED TVs.

Briggs added: 'The colour on LCD and LED TVs can start to fade when not viewed head-on. This isn’t a big problem if you’re on the sofa in front of the TV – but it could be apparent when moving around and watching a small set in the kitchen.'

'Likewise, most TVs come with a table-top stand, but be wary of models that wobble precariously – this is a problem on some smaller sets, so it’s worth checking this out in store.'

Which? HD TV reviews

To find out more about all the TVs in the latest Which? tests read the full reviews, and prepare for some shocks.

  • Bush LED22USBFHD
  • John Lewis JLS22
  • Marks & Spencer MS2269F
  • Panasonic Viera TX-L19C20
  • Panasonic Viera TX-L22D28
  • Philips 22PFL3405
  • Sony Bravia KDL-26EX302
  • Technika LCD 26-622

Which? currently lab-tests more than 100 LCD, LED and plasma HD TVs in ten batches each year, and anonymously buys each product that it tests. It tests all the best selling models from the leading big name manufacturers plus a wide selection of cheaper own-brand models to see how they measure up.

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