Tesco slammed by shoppers for out-of-stock offersUnavailable offers annoy shoppers in poll

02 November 2010

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Tesco sells own-brand digital radios under the Technika brand name

New research names Tesco as the supermarket that annoyed the most customers because of out-of-stock offers. 

In a survey of just over 1,100 shoppers, almost one third said they often made special trips to a supermarket because of an advertised reduced price offer, only to find the product was out of stock. Of these, almost four in 10 named Tesco as the supermarket in question.

Asda and Sainsbury's also disappoint

The research, by the Institute of Promotional Marketing (IPM) found that one quarter had made special trips to Asda to find the advertised offer out of stock, while just over one in five said the same of Lidl. 

Just below this was Sainsbury's and Morrisons, where just under one in five claimed they'd visited to find an out of stock offer.

A recent Which? investigation found Asda and Sainsbury's selling large versions of products claiming to be 'great' or 'better' value when they were in fact more expensive than buying individual or smaller versions of the same item to make up the equivalent. Find out why Which? believes this practice breaks consumer law.

And take a look at our gallery of daft supermarket offers sent in by members on Which? Conversation to find out why you need to pay attention to shelf pricing at supermarkets.

Fewer out of stock offers at Waitrose

Just a handful of shoppers in the IPM survey said they'd gone to Waitrose specifically for a special offer to find it wasn't there. 

Find out the online supermarket that Which? members name as their favourite, in the Which? online supermarkets survey.

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