Your gender determines what scam you fall forMen more likely to fall for 'Good Samaritan' scams

11 November 2010

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Men and women fall victim to online scams based on gender, according to research from

If you’re women, aged between 25 and 34, you’re most likely to fall for phishing, Facebook and competition scams. You’re also likely to buy fake goods online, the research said.

If you’re a man, you’re most likely to be taken in by confidence trick scams – those that try to persuade you to send money to help someone in distress.

If you're worried about your computer's security, see Which? guide to protecting your machine carried out an experiment involving more than 2,000 consumers and seven different scam scenarios.

The consumers were then asked to distinguish between the legitimate and fraudulent types of communication, email and internet pages, and were measured on their ability to spot them and respond appropriately.

The results

In six out of the seven tests, the most likely demographic to fail were professional women; those aged between 25 – 34 represented 23% of the total ‘fails’ figure. According to the research results, the demographic most likely to fall ‘victim’ to  confidence trick scams were men (53%).

Phil Kingsland, site director of, said: ‘Our research shows that even confident web users can be vulnerable. The good news is that there are lots of simple steps you can take to make it harder for the criminals, such as:

  • Never giving out personal information to people or organisations without checking them out first
  • Verifying that the person you are dealing with are who they say they are before handing over any money online
  • Changing the privacy settings on social networking sites to ensure private conversations with family and friends remain private

To find out everything you need to know about your computing needs, see Which? Computing 

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