Asda set to launch detergent refills Supermarket giant in talks to roll out dispensers

02 December 2010

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Asda sell several own brand digital radios under their own brand name

Asda is looking to team up with a leading manufacturer to pump laundry detergent into reusable packs from machines in its stores.

The news comes following a successful nine-month trial that took place in five stores, where Asda's own-brand fabric conditioner was pumped to dispensers from 1,000 litre vats. Customers were then able to dispense the liquid into reusable pouches that can be refilled up to 10 times.

The project, funded by the government's Waste and Resources Action Programme (Wrap), won Innovation of the Year at the UK Packaging Awards and aims to help consumers cut waste and save money.

Cutting packaging

Richard Swannell, director of retail at Wrap, said: 'We are also talking to others in the retail sector about the opportunities for reusable packaging in relation to products ranging from laundry products to paint to deliver further cost and environmental benefits.'

The trial, which could cut the weight and volume of plastic waste sent to refill by 96%, assessed the feasibility of a self-dispensing system, from an environmental, financial and operational point of view.

Following the scheme's success, Asda says it is in discussions with a leading detergent brand with the hope of trialling other products and rolling the scheme out to more of its stores.

Reducing waste

If you're concerned about household waste and the impact it has on the environment, recycling is an easy and effective way to do your bit. Recycling a quarter of domestic waste saves the carbon equivalent of taking three and a half million cars off our roads.

The Which? essential recycling guide has pointers on what to do with items that are harder to recycle and a video guide on how you can improve on any recycling you already do.

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