Samsung unveiled a striking host of new tech in Las Vegas today. Which? researchers joined the scrum at CES 2011 to get a preview of the year ahead.
Samsung placed the word ‘smart’, firmly at the centre of its marketing strategy in Las Vegas today, unveiling a series of striking products that it reckoned would deliver, ‘smart designs, smart experiences and smart connections’.
Internet TVs go smart
At the fore are its new ranges of internet TVs. The new high-end LED D7000 and D8000 models certainly looked the part thanks to a new virtually borderless design, which though reminiscent of some LG offerings from last year, still looked worthy of the ‘smart design’ tag.
The appeal should be more than simply aesthetic as Samsung revealed the displays of its traditional 42-inch and 50-inch models, gain an inch thanks to the absent border (its so called ‘plus-one’ strategy).
‘Smart experience and connections’ comes in the shape of new features like its ‘one foot connection’. Bring a compatible device within one foot of one of its new TVs and it will automatically be wirelessly registered and paired with that product, while its ‘You Video’ app is designed to make programme recommendations based on your viewing habits.
3D TV still at core
Samsung boasts 70% market share in 3DTVs in the states and expects sales to grow six fold in 2011. Not surprisingly 3D will remain key to its strategy in the coming year.
Design took centre stage again with its new sleek looking lightweight 3D glasses but in a similar move to its competitors, such as Sony, Samsung is expanding its 3D range across other product areas. For instance its SA950 and SA750 monitors are 3D capable and include 2D to 3D conversion option.
We’ll have some hands-on first looks of some of its new ranges later in the week.
Find out more
- Which? TV reviews
- Advice on how to buy the best 3D TV
- More from CES 2011
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