Sony kicked off its 2011 CES with an aggressive and glitzy 3D pitch, and impressive expansion of 3D technology across its product ranges, including camcorders, cameras, laptops and, of course, TVs.
Key 3D products on show include its new Vaio F series laptop (3D Blu-ray compatible and capable of converting 2D to 3D) plus a new 3D Handycam.
3D Handycam – a world first
The HDR-TD10E is the world’s first ‘double full HD’ consumer camcorder – with two lenses, double image sensors and dual processors it can record and display full HD 3D images.
Remarkably, 3D images can be seen via its 3.5-inch LCD display without the need for glasses (though you need glasses to watch footage played back on a 3D display). It should be available in the spring and cost around the £1,000 mark.
New Cybershot 3D
Sony’s Cybershot digital camera range also gets the 3D treatment for 2011. Its new Cybershot range can shoot full HD video and take 3D photos – even allowing photos to be taken during video capture. Sony promised a low price for the 16.2Mp WX9 model – just $220 in the US – potentially as little as £150 in the UK.
See the Sony Cybershot WX9 in action at CES 2011 in the first look video below:
New Bravia TVs
Also on show were 27 new Bravia TVs, with the flagship HX929 at the fore. It’s an edge backlit LED 3D web-enabled TV, featuring a host of new Sony technology, including its latest ‘X-reality Pro’ picture processing engine and the latest version of Sony’s Motion Flow software.
According to Sony, its new X-reality software is designed to not only enhance broadcast image quality but pictures streamed via the TV’s internet connection. Like 3D, Sony has put internet content at the heart of many of its ranges for 2011.
For instance, movie streaming service Qriocity now includes ‘music unlimited’ – a cloud-based internet music service boasting 6 million tracks and the ability to make recommendations based on ‘learning’ your musical preferences over time.
The HX929 is due to launch in the spring and will be available in 46-inch and 55inch screen sizes.
- See what Which? really thinks about the TV manufacturers in our guide to the best TV brands
- Find out how Sony models rate against our rigorous testing in the Which? camcorder reviews, Which? digital camera reviews and Which? TV reviews
- And, for all the latest from CES check out our live news updates in the Which? CES 2011 report
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