A new survey has found almost a third of drivers are looking to trade in their current car for something greener.
The study, conducted by Exchange and Mart, found 38% of visitors to its site have made motoring-themed New Year’s Resolutions for 2011, with buying a green car and buying a smaller car topping the list.
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Going green instead of reducing miles
In-line with the results in the same survey last year, 30% of people said they want to swap their current car for a greener option. And another 30% of those surveyed said they wanted to buy a smaller car in 2011.
Just 20% of people who filled in the survey in 2010 said they were in the market for a smaller car, suggesting that demand for superminis and more fuel efficient cars, both new and used, will continue to grow in 2011.
More interestingly, the number of people looking to reduce their annual mileage was less than last year, despite the rising costs of fuel and car insurance.
Last year, 37% said they were looking to cut down the number of journeys and miles they covered in their cars – topping the chart as the most popular resolution for 2010. However, for 2011, this number has fallen to 25%, below buying a green car or a smaller car.
Michael Tang, marketing communications manager for Exchange and Mart, said: ‘This may suggest that motorists are looking for more sustainable ways to be greener and cut costs this year’.
More regular car servicing
But it wasn’t just greener motoring that was highlighted in the survey results.
Almost a quarter of people said their resolution was to keep up more regular servicing of their cars.
A total of 23% said they’d up the maintenance and servicing of the cars they owned, which may correspond with people trying to cut their motoring costs by having regular car checks carried out. It could also demonstrate how the deteriorating state of the UK’s roads are causing more damage to vehicles.
Encouragingly, Exchange and Mart found 55% of resolutions made in 2010 were kept, suggesting there will be a growing number of green cars on our roads by this time next year.
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