Tesco to sell ‘best-priced’ tyresRetailer enters the tyre market with cheaper focus
18 January 2011
Tesco, the UK’s leading retailer, has entered into the car tyre market in a deal with Blackcircles.com.
The supermarket, which also has Tesco Phone Shop, Tesco Bank and the Tesco Compare insurance service, is continuing to branch further afield from groceries with Tesco-tyres.com.
And it's making big noises, too. In fact, the homepage of the website claims up to 40% savings on high-street tyre prices, taking the fight to the likes of Kwik Fit and National Tyres.
Tesco-tyres.com: ‘best-priced tyres’
As part of the announcement, Tesco has said it will ‘offer UK motorists the best-priced, fully fitted tyres, exclusively from Blackcircles.com with significant savings compared to the high street’.
Using an extremely similar platform as the Blackcircles.com site, you can enter the required size to find the right tyre and choose which of the 1,200 UK-wide garages you wish to use to have them fitted.
And it appears Tesco wants to undercut the competition, offering one of the cheapest services available.
Blackcircles.com founder, and formerly a member of Tesco staff as a teenager, Mike Welch, said: “This launch marks one of the UK’s biggest motoring ventures of the last 10 years.
“It has taken four years of careful planning and the result is an unbeatable deal for UK motorists, which is set to have a transformative effect on the UK tyre industry.”
The new website will definitely appeal to the £13m Tesco Clubcard holders looking to earn points, and it will increase the supermarket chain’s domination of the UK market with £1 in every £7 spent on the UK high street going the way of Tesco.
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