British shoppers switch shops to save moneySurvey finds bargain-hunting Brits love to brag

21 February 2011

Savvy shopper with lots of shopping bags

Almost half of Britain's shoppers have switched shops in the past two months to save money, according to a new survey.

And the poll of 2,000 adults found that bagging a bargain gives so much satisfaction that four in five love boasting about it. 

Most said they wanted others to take advantage of the deal, but one in ten admitted to bragging about their latest bargain to make people jealous.

Not all the boasting about saving is completely truthful though - almost half said they pretended the pre-discount price was higher than it actually was, and a quarter said the shop had knocked more off the original price than it actually did. 

Half of shoppers haggle

The survey, commissioned by discount homeware chain HomeSense, also revealed that half of the polled shoppers claimed to have haggled over the price of a big ticket item, with more than a third saying they were successful. 

To join them, take a look at the Which? guide to getting a bargain for our top tips on haggling, with videos of a seasoned haggler and an ex-salesman revealing the tricks of the trade. 

Plus, check out the shops that more than 14,000 members of the general public rated as offering great value for money in the UK's biggest survey of shopping satisfaction

Savvy shopping tips

Which? shopping expert Sarah Dennis says: 'The results of this survey show that savvy shopping and bagging a bargain is not a flagging trend. Great deals are out there and it's worth spending a little effort hunting them down, but don't buy just because it's a saving - if you don't want or need the item, then you're spending needlessly anyway.'

Three in five of those in the survey admitted to having a gift cupboard where they stored their bargains to give as presents, while two in five said they stocked up on promotional goods.

More than half would not consider eating at a restaurant where they couldn't use a discount voucher to save on meals. Find out about other ways to save money with our tips for saving on shopping bills.

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