Waitrose is overhauling its grocery shopping website in an attempt to ‘personalise and simplify’ online food shopping.
In a multi-million pound investment, the supermarket’s new site will allow people to customise certain products and will be ‘quicker and easier to navigate’ – according to Waitrose. It will launch during the second week of March.
Which? shopping expert Sarah Dennis says: ‘Waitrose is often a favourite in Which? supermarket surveys. I’m sure these developments will be welcomed by Waitrose customers, and it will be interesting to see the customer feedback on how the new features and the navigation of the site works in practice.’
New Waitrose site gets personal
The new Waitrose website will offer new shopping features, such as the ability to opt for specific numbers of items rather than a standard pack size – making it easier for people buying food for recipes, says the supermarket. Shoppers will also be able to make requests to tailor certain products, such as asking for extra thick cut meat slices at the deli counters.
The supermarket is pledging to offer extra delivery slots for high demand times during Fridays and weekends and for drivers to give a personal touch by carrying groceries to the customer’s kitchen if they ask for it. It is still offering free delivery for all orders over £50.
Waitrose has already started emailing customers to let them know when the switch to the new site will happen. The developments mean that customers can’t make any changes to their account information, including changes to billing or delivery addresses between 28 February and 11 March 2011. Currently known as Waitrose Deliver, the new site will be called Waitrose.com.
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