Apple sues Amazon over its use of ‘App Store’ iPad maker says consumers will be confused

23 March 2011

Apple App Store Apps

Apple is taking legal action against Amazon as it seeks to protect its use of the ‘App Store’ trademark.

According to news wire reports, Apple filed legal papers in a Californian federal court last week to prevent Amazon from using the word ‘Appstore’.

Yesterday, Amazon opened its ‘Android Appstore’, on online app store for devices running on the Google Android operating system.

An extract from Apple’s lawsuit states: ‘Amazon has begun improperly using Apple’s App Store mark in connection with [its] mobile-software developer program.

‘Consumers of mobile software downloads are likely to confused as to whether Amazon’s mobile software download service is sponsored or approved by Apple.

According to the lawsuit, Apple’s application to register App Store as a trademark in the US was approved by the US Patent and Trademark Office.

Microsoft has opposed the registration, and the matter is being considered by a trademark trials and appeals board.

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