BBC won't invest in 3D programme making yetBBC to investigate challenges of 3D in trials
08 March 2011
The BBC will not be investing in 3D programme making according to the March version of its technology strategy.
However, it says it intends to continue to investigate the technology challenges of the format through a series of trials.
The BBC plans to take an active role in driving the setting of standards and workflows that are needed to successfully deliver 3D.
Find out more about how 3D TV works and what's already available to watch in 3D - our 3D TV essential guide will tell you everything you need to know .
3D - is it all hype?
Looking to the future, the BBC says it anticipates, around mid-2012, either a full BBC 3D programme strategy will be developed, or the current 3D standards will have failed to take off.
The BBC are taking a cautious approach to 3D and it says in its strategy: 'Much of the current hype has come from the success of recent movie titles and the imminent release of these on Blu-ray'.
But is it all hype? Which?'s TV expert, Mike Briggs, doesn't think so anymore - find out why he's u-turned on 3D tech.
Watching in 3D now
Although the BBC aren't getting involved in 3D programme making just yet, 3D TV has reached the consumer market, with 3D TVs available to buy and a limited amount of 3D content already available to watch.
Which? has put 3D TVs from top brands Sony, Samsung, Panasonic, Philips, Toshiba, Sharp and LG head-to-head in tests. Each TV is watched by a panel of three expert viewers to determine the best 3D TV picture. Overall depth, resolution and detail, dark detail, overall brightness and smoothness of movement are just some of the criteria we judge.
Take a look at our best 3D TV review where you can see detailed 3D test results for 15 TVs, including pros and cons for each model.
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