Apple is planning to add a ‘Do Not Track’ feature to the latest version of its Safari web browser.
According to a report in the Wall Street Journal yesterday, the iPad, iPhone and iPod maker has already tested the anti-tracking privacy tool in a test version of Lion, the Apple Mac OS X operating system.
Lion is currently only available to developers, but the final version is expected to be released to the public in summer.
Anti-tracking added to Chrome, Firefox and IE
The move follows a spate of announcements by Google, Microsoft and Mozilla earlier this year that they would include anti-tracking capability in the latest versions of their browsers.
This is in line with the wishes of the Federal Trade Commission and consumers, who have demanded that browser makers do more to make it easier for them to stop their web browsing behaviour being tracked and used for targeted advertising purposes.
Google has offered a ‘Keep My Opt Outs’ extension to its Chrome browser; Mozilla a ‘Do Not Track’ header in Firefox 4, and Microsoft added a ‘Tracking Protection List’ feature to Internet Explorer 9.
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