YouTube to spend $100 million on TV showsPlans to create online TV 'channels'
07 April 2011
Google, owner of prolific online video website YouTube, plans to invest $100 million in online TV shows in an effort to compete with TV networks, according to the Wall Street Journal.
Recognising that TVs with online video built-in are increasingly common, sources suggest Google wants YouTube to compete with TV networks with TV shows designed specifically for online viewers.
They'll be split into channels, each with a specific theme and original programming to watch. According the report, Google hopes this will entice viewers to stay on the website longer than rivals.
Despite being by far and away the largest video website on the internet, YouTube users spend an average of slightly more than two minutes on the site each time they visit. Increasing this number will help YouTube attract advertisers.
Internet TV revolution
The trend towards integrated internet TV features in televisions is rapidly developing. Which? conducted its first Internet TV test last year, but at the annual Consumer Electronics Show we witnessed numerous new developments in Internet TVs, or Smart TVs as some have started to call them.
Read about all the new TV technology in our TVs at CES 2011 report.
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