More Brits will holiday at home, survey shows'Staycationing' seems to be getting more popular

19 May 2011

More Brits will holiday at home this year, a new survey shows

More Brits will holiday at home this year, a new survey shows

More Brits are planning to spend their summer holidays in the UK this year, according to a new survey.

Travelodge, which polled 5,000 people, said 35% of Brits would be spending their holidays in the UK only this summer – a 10% increase on last year.

It’s thought 'staycationing' is just one of the ways in which people are trying to save cash this summer amid tough economic times. Of those questioned by the hotel chain, 41% said they are finding 2011 more financially difficult than 2010.

Booking late to save cash

The survey shows that a third of Brits will be booking their main holiday late (in June, July or August) in a bid to save cash. Others have already resorted to selling items on eBay or cutting back on groceries in order to pay for a summer holiday, Travelodge claims.

Travelodge spokeswoman Shakila Ahmed said: ‘It has been a tough year for many British adults with rising household costs and government cutbacks, but our research shows that cash-strapped Britons are clinging onto their annual holiday in order to add some cheer into their lives.’

The poll found that the average seven-day UK holiday will cost £422.69, more than half of which will be spent on travel and accommodation.