Supermarket giant Tesco is trialling a sat-nav apps in its one of its Essex stores.
The Android-only app aims to give shoppers directions to items throughout the store.
It is hoped that the app will put an end to shoppers aimlessly wondering up and down the store, trying to find items on their shopping list.
Consumers type the name of the product into the Tesco sat-nav app on their smartphone and a map pops up, showing their position and the location of the item. It will create a route showing shoppers the quickest way of getting to it.
Tesco said it would not be rolling out the app to its other stores until it proved to be something that its customers wanted.
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In a posting on a Tesco blog, Nick Lansley, head of research and development at Tesco wrote: ‘We now have a comprehensive ‘sat-nav’ system working inside one of our Tesco stores! The new service is able to show you where all your wanted products are on a store map, show you where you are on that map, and guide you round the store to pick up your products using the shortest route.
‘Please note that we won’t be rolling this out to customers in general for a while because we have to think about how useful it’s going to be. The system involves a lot of infrastructure installation in the stores so we need to get all kinds of people involved in thinking about the customer experience. It would be awful if we did all this work but few customers really used it.’
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