Apple rumoured to planning Apple-branded TVIs the iTunes enabled TV on the horizon?

22 June 2011

Apple logo

Suggestions have surfaced that Apple could be on the verge of launching their own television sets, with their own unique features.

The rumours stem for an anonymous former Apple executive, speaking to the site Daily Tech. The source claims that the company is currently planning to integrate Apple TV and iTunes into televisions to be sold through its own retail stores. 

The TVs would integrated the company's current Apple TV box technology, offering on-demand films and television programs. It would effectively compete the Smart TV systems being developed by other TV manufacturers.  

Supposedly Apple will team up with a major TV manufacturer for the models, which it will then brand with its own logo using its own design.

Watch our video review of the Apple TV in action.

Autumn release?

The source claims that the new Apple device could launch as soon as this Autumn, but could also not see the light of day until the end of next year.

Smart TV is nothing new, with all major manufacturers now offering their own internet enabled models, with app stores and film rental options. However, an Apple TV would be unique in that it could potentially offer the familiarity of its own iTunes store as an interface.

Users would be able to download and buy content from the iTunes store, such as films and TV episodes, as well as music.

For more internet TVs read our guide to How to buy the best Smart TV.

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