Holiday parks lag behind other travel firmsCenter Parcs tops parks' satisfaction list
11 July 2011
Holiday parks are lagging behind other travel firms in satisfying customers, according to Which?Travel research.
They managed a customer satisfaction score of just 60% compared with 70% for travel companies overall.
Center Parcs was the top scoring brand in the survey of 749 Which? members who had stayed in a UK holiday park in the past two years.
Center Parcs tops table
The company got the highest score for customer satisfaction, of 66%, despite getting the lowest rating, of two stars, for value for money. The price for a week at Center Parcs starting 1 August was £1,458.
Park Resorts was the lowest ranked company, with a customer satisfaction score of 37%. It received two stars for customer service, but three for value for money. Park Resorts' price for a week starting 30 July was £217.