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Ratings revealed for 20 UK tourist attractions

V&A Museum scores highly in Which? survey
V and A Museum

London’s Victoria and Albert (V&A) Museum is the public’s favourite of the UK’s 20 most-visited tourist attractions, according to a new Which? satisfaction survey.

Proving that visits to good attractions need not be expensive, the free art and design-focused museum achieved a customer score of 81%, based on overall satisfaction and the likelihood to recommend.

Some of the capital’s other free-entry sights also scored well, such as the National Gallery (80%) and the Science Museum (79%).

But visitors found less pleasure with the Pleasure Beach, along with its neighbouring Tower, in Blackpool – their customer scores were just 58%.

Value for money 

The Which? survey asked 3,001 members of the public online for their views on the UK tourist attractions they visited between May 2009 and May 2011.

Of the UK’s most-visited sights that charge for admission, Chester Zoo received the highest customer score, of 78%. Even so, it achieved only three out of five stars for value for money – a standard adult ticket in August costs £17.

A sight may not seem such good value for money when you’re faced with extra charges on top of the entry price. For example, Alton Towers charges £6 for car parking on top of the admission (which can be £40 per person) and £7 for hire of a single-seater child buggy. 

Search out discounts

Jonathan Mitcham, Principal Researcher at Which? Travel commented: ‘It’s great news that London has highly rated attractions that don’t cost a penny. 

‘But with tickets for a family of four costing more than £100 at some theme parks around the UK, it’s well worth searching out discounts.

‘Buying tickets in advance online can save on entry costs, though watch out for credit and debit card charges with certain attractions. Use points and vouchers accrued through loyalty schemes such as Tesco Clubcard Rewards or Nectar, and see websites such as that usually have plenty of deals such as ‘2 for 1′ offers and free child tickets.’

More from Which?

Customer scores and star ratings for all 20 attractions appear in the August issue of Which? magazine.

If you would like to share your experiences of visits to UK attractions, join our Which? Conversation.

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