UKTV moves into the VoD marketService launches with Sky HD content
29 July 2011
UKTV, Britain’s second-largest pay TV broadcaster, has signed a landmark content-sharing deal with BSkyB.
The deal will lead to the launch UKTV's first video on demand (VoD) service on Sky Anytime+ and three other high definition (HD) channels.
It makes UKTV Britain’s largest HD content partner, strengthening its existing HD offering on five of its 10 evocative channel brands.
Eden HD and Good Food HD are already available to Sky viewers; Watch HD and Dave HD are scheduled to launch in October; and Alibi HD is scheduled to go live in 2012.
The deal includes UKTV’s first VoD (video on demand) distribution deal, with content scheduled to go live on Sky Anytime+ this September. Viewers will be able to watch Fawlty Towers, Doctor Who and Planet Earth.
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Keith Porritt, UKTV’s executive director, Commercial, said: “We are thrilled to become Sky’s largest partner supplier of HD channels with HD versions of some of our leading channel brands, and it’s tremendously satisfying to be finally launching ours first VoD service this autumn.
‘UKTV’s position in the market is so unique, that we’re confident our HD and VoD offerings will really add value to Sky and their customers.’
Rob Webster, Sky’s Commercial Director, added: ‘We’re delighted that UKTV is taking further advantage of Sky's platform innovation in HD, and will soon also be making its content available on demand via Sky Anytime+.
‘Millions of Sky homes have embraced HD and now simply expect to see their favourite programmes in HD, while Sky Anytime+ is really making its mark too. This is great news for Sky customers, driving yet more value into their Sky subscription.’
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