Smartphone codes to improve child car seat fittingBaby brand Jane adds interactive barcodes to car seats

27 September 2011

Jane Strata child car seat

Jane Strata child car seat

Spanish baby brand Jane has unveiled an innovative new way of helping parents to fit their child’s car seat safely.

will be sold with a special barcode, known as a QR (Quick Response) code, from next year. When scanned with a smartphone, these codes will reveal extra information about the seat, including a video fitting guide.

Help with car seat fitting

Jane launched its QR code plans at the Kind und Jugend baby show in Cologne earlier this month. Popular baby brand Britax also uses the codes on some of its products.

Which? child car seat expert Dave Evans said: 'We know most parents struggle when it comes to fitting child car seats correctly. 

'And in our recent investigation into , we found staff in almost half the stores we visited didn't know how to install child car seats correctly.

'So offering people the chance to watch a fitting video on their smart phone, wherever they are, must be a positive step forward. Well done to Jane and to Britax for helping with this extra service.'

Interactive child car seat advice

QR code for Jane Strata child car seat

QR code for Jane Strata child car seat

The codes will be added to all Jane car seats produced from now on, and should be appearing on seats in the shops from early next year.

Find out more about QR codes and how they work in our guide to QR codes.

Try the tech for yourself 

Use your smartphone to scan the code on the right - designed for the Jane Strata child car seat - to see the technology in action.

 More on this…

  • Read our child car seat fitting advice
  • Find the best car seat with our child car seat reviews, which include car seats from Jane, Britax and Bugaboo.
  • Visit Which? Birth Choice for expert advice on understanding your maternity options and rights.