Nearly three quarters of travellers say that how their company behaves to local people in destinations is an important factor when it comes to booking their holiday.
However, a much lower proportion believe it is their own duty to know about their impact of their holiday, as only 54% saw it as their responsibility to be aware of issues resulting from tourism.
And only just over a third rated the size of their carbon footprint as an important factor when deciding what holiday to take.
Attitudes to ethical travel
The findings were revealed in a Which? Travel survey that questioned 1,284 people about their attitudes towards ethical travel.
It found that the political stability of the area visited, financial protection for the holiday, and the weather were the most important considerations when it came to booking a holiday.
They were followed by the price of the holiday, the cost of living at the destination, the method of transport used, and choosing a company that practiced responsible tourism.
Although other factors were rated more important, most respondents (74%) did want the company they booked with to behave responsibly towards communities in destinations, and 58% expected their holiday firm to have a policy on ethical tourism.
Just over half (54%) thought it was as much their responsibility as the travel company’s to be aware of issues arising from tourism.
But for most people, ethical considerations were not the deciding factor, as only 26% said they only booked holidays with companies that had a policy on ethical tourism.
Carbon footprint ‘unimportant’
Environmental considerations were not high on the agenda for most respondents – only 37% said their carbon footprint was important to them when it came to booking a foreign holiday.
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