'Black Friday' deals kick off Christmas salesAmazon and Comet launch five days of discounts

19 November 2011

Christmas piggy bank

Online shopping giant Amazon will launch a five-day mega sale on Monday, tempting shoppers with the promise of big-name presents at rock bottom prices.

According to Amazon, hundreds of ‘lightning deals’ will be available during Black Friday Deals Week, which will run until Friday 25 November.

Five day sales

Electrical superstore Comet has also announced a five-day sale. The Comet 5 Day Frenzy will including daily deals and discount of up to 50% on selected gadgets, computers and home entertainment products.

If you're struggling to find the perfect present check out our Christmas gifts guides, which include as well as cool kit for the kitchen.

Black Friday deals

Which? shopping expert Matt Clear says: 'Black Friday is the name given to the day after Thanksgiving in America, when shops start their pre-Christmas discounting.

'Last year Amazon's Black Friday deals included CDs for £1 and Nintendo Wiis for £50 - but the stunt attracted complaints as many of the best deals sold out within seconds.'

Amazon says that this year its website will have a progress bar showing shoppers how many discounted items are still available. Once customers have added a deal to their basket they’ll have 15 minutes to complete their purchase. There will be a waiting list for those who miss out.

January sales guide

£7.75bnthe amount of money that will be spent online during December

From mid-December until the New Year, Which? will be providing you with a daily update of the best Christmas sales bargains, both on and offline, in our January sales guide.

Cyber Monday

While Black Friday deals look set to be popular, Amazon predicts the first Monday in December, known as ‘Cyber Monday’, will be the busiest date for online shopping.

Overall, shoppers are expected to spend more than £7.75bn online during December according to IMRG, the UK’s e-tailing trade association.

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