Olympic fakes: don’t get scammedFollow these top tips to get the real deal

23 November 2011

Olympic stadium

The ‘Good sports don’t fake it’ campaign has been launched by Trading Standards, Citizens Advice and the UK European Consumer Centre as part of National Consumer Week

Olympic athletes are helping consumers avoid getting scammed by fake tickets or merchandise at the 2012 London Olympics.

Javelin champion Tessa Sanderson and high jumper Ben Challenger are supporting the new ‘Good sports don’t fake it’ campaign to warn consumers about potential scams in the run up to the 2012 Olympic Games.

Tessa has warned: ‘It’s so important to make sure that the goods we buy online and elsewhere are the real deal. Buying counterfeit goods is like throwing your money down the drain.

‘It can also lead to huge disappointment in the case of fake tickets to events like the Olympics – or even injury if we buy sporting equipment that hasn’t gone through the correct quality procedures’

How to avoid fakes

The Trading Standards CHECK list for avoiding fakes advises:

  • C – Choose your shopping outlets and websites carefully.
  • H – Help yourself. If the deal looks too good to be true then it probably is.
  • E – Ensure you look for authentic branding and holograms.
  • C – Contact the authorities if you are concerned.
  • K – Keep a copy of your order and receipts.

Check out our guide to spotting fake goods for more useful tips. The ‘Good sports don’t fake it’ campaign has been launched by Trading Standards, Citizens Advice and the UK European Consumer Centre as part of National Consumer Week.

Spotted a fake?

If you spot suspicious-looking merchandise or have a story to tell about fakes and scams you can share it with us by emailing news@which.co.uk.

Plus, Citizens Advice chief executive Gillian Guy advises: 'Anyone who thinks they have been the victim of a scam can get advice from their local Citizens Advice Bureau and can help stop the scam by telling Action Fraud too (0300 123 2040).'

You can find out more about your rights if you buy fake goods, and how to complain in our guide - Counterfeit goods: your rights explained.

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