Superstition affects property pricesNumber 13 knocks thousands off the price of a home

12 November 2011

For sale signs

The number 13 can knock thousands off the price of a home

Properties with the number 13 sell for significantly less than others on the same street according to new research.

Unlucky for some?

Superstition is a major factor in influencing the price of property - according to new research from

When it analysed 10 years' worth of Land Registry data, it found that homeowners trying to sell number 13 properties are often forced to accept offers that are significantly lower than usual.

On average, they can expect to receive £6,511 (4.1%) less when selling their property than those who live at a different number.

Staying put

It seems that many residents on number 13 properties are deciding not to sell at all. The study showed that there have been 34% fewer properties sold with the no. 13 in the last decade, compared with those numbered 1-12 and 14-30. 

And it's not just property numbers people are superstitious about. Some 32% fewer homes are sold on the 13th day of each month compared to the monthly average.

Property selling tips

If you live at number 13 and are desperate to sell, there are things you can do to tempt the superstitious into buying. 

A recent Globrix survey for example showed that giving your property a name rather than a number can add to its value, and have a positive impact on the way potential buyers see it.

If you're trying to sell your home - whatever the street number - follow these eight Which? tips:

1. Make sure your property is clean, tidy and clutter-free.

2. Consider getting a survey done on your property, so you can either fix any problems, or use it to show buyers how good the condition of your house is.

3. If you are selling privately, create an information pack with property details, plus facts and leaflets about local amenities. These could include leisure facilities, transport links or schools.

4. Take high-quality photos of your house that capture all its best features.

5. Before you have potential buyers round, try out your sales pitch on friends and family and see what they think.

6. When talking to potential buyers, avoid too many obvious statements like 'here is the sitting room'. 

7. Set a realistic asking price by researching similar properties for sale in your local area.

8. In a slow market, use price points or offers to attract buyers. For example, if your property is priced at £265,000, offer to pay the additional 2% stamp duty, or make sure that your property is the best value for its kind in your location.

More on this...

How to sell your home - Tips to make sure the process goes smoothly

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