100+ dog entries to front our watchdog campaignHunt to find a watchdog to stand up to the banks

27 January 2012

We've had over 100 entries for our dog photo competition, following the launch of the Watchdog not Lapdog campaign, as we search for a suitable watchdog to protect consumers.

We want the new financial regulator, the Financial Conduct Authority, to be a watchdog that works in the interest of consumers.

Which? wants the new regulator to learn its predecessor, the Financial Services Authority (FSA). We’re calling on the government to ensure they create a watchdog, not a lapdog, to keep an eye on the banks.

Dog photo competition

Do you think any of these dogs could do the job?

On February 10 we will select the five dogs we think best represent the character of a consumer champion watchdog – one that is not afraid to bark, show its teeth and sniff out dodgy financial products.  

We'll be calling on you to help us whittle the selection down to just one.

Financial watchdog

Our dog is not afraid to bark

1. We need an open regulator that tells consumers what it does.

We want the FCA to tell consumers when firms are found to have broken the rules, what it is investigating and what it is going to do to stop it.

Our dog is ready to show its teeth

2. We need a strong regulator that stands up to the banks and promotes competition.

We want the FCA to issue fines that are big enough to act as deterrents and promote competition by making sure products are transparent, simple to compare and easy to switch between.

Our dog can sniff out dodgy products

3. We need a proactive regulator that acts on issues before they become problems.

We want the FCA to take a more proactive approach and ban dodgy financial products and misleading adverts before they cause problems. Lessons must be learnt from the payment protection insurance mis-selling scandal.

More on this…

  • Nominate your dog to be the face our campaign
  • Sign your name in support of the Watchdog not Lapdog campaign
  • Share your views on our Watchdog not Lapdog debate on Which? Conversation