Who will front our Watchdog not Lapdog campaign?Which? is calling for a financial watchdog

18 January 2012

Which? launched the Watchdog not Lapdog campaign yesterday, following an investigation into unauthorised overdraft fees. We're now looking for a dog to front our campaign.

When the Financial Services Authority (FSA) is phased out, the Financial Conduct Authority (FCA) will take its place as the consumer champion.

Dog-eat-dog world

Which? wants the new regulator to learn from the lessons of its predecessor. So we're calling on the government to ensure they create a watchdog, not a lapdog, to keep an eye on the banks.  

Which? is looking for a watchdog that works in the interest of consumers, stands up to the big banks and saves consumers from the dog-eat-dog world of financial sales. We're looking for a dog who will best represent the characteristics of a financial watchdog.

Dog photo competition

Enter your dog for the Watchdog not Lapdog competition and we'll put the best five entries up for the public vote.

The winning dog will become the face of our campaign and feature in our campaign logo. The dog's owner will win a hamper full of treats to reward you and your canine friend.

What Which? wants

Our dog is not afraid to bark

1. We need an open regulator that tells consumers what it does.

We want the FCA to tell consumers when firms are found to have broken the rules, what it is investigating and what it is going to do to stop it.

Our dog is ready to show its teeth

2. We need a strong regulator that stands up to the banks and promotes competition.

We want the FCA to issue fines that are big enough to act as deterrents and promote competition by making sure products are transparent, simple to compare and easy to switch between.

Our dog can sniff out dodgy products

3. We need a proactive regulator that acts on issues before they become problems.

We want the FCA to take a more proactive approach and ban dodgy financial products and misleading adverts before they cause problems. Lessons must be learnt from the payment protection insurance mis-selling scandal.

More on this...

  • Find out how to enter your dog into the Watchdog not Lapdog competition
  • Don't have a dog? Sign our Watchdog not Lapdog pledge instead
  • Is there something you'd like the regulator to keep a close eye on? Join the debate on Which? Conversation