1,000 votes for our financial watchdogFive potential watchdogs – who will you choose

19 February 2012

We've shortlisted five consumer champion watchdogs, and have already received 1,000 votes, but only one can be the face of our Watchdog not Lapdog campaign. You have just six days left to cast your vote.

Which? is calling for the new Financial Conduct Authority (FCA) to be a real consumer watchdog. Consumers need a strong, open and proactive regulator to work in our best interests. As a result, we're looking for the perfect dog to front our campaign.

Watchdog not Lapdog

We think these final five are up to the job but need your help choosing just one. If you can't decide on these images alone, find out from the dogs' owners why they should front the Watchdog not Lapdog campaign.

 Dog voting 5 panel 

If you cannot cast your vote using the panel above, please vote here.

Upon launching the photo competition, we received just fewer than 200 photographs of potential watchdogs.  A public vote for the five finalists was opened on Valentine's Day and closes on Friday 24 February.

Fitting financial watchdog

We want the new regulator, the FCA, to learn from the Financial Services Authority (FSA). We're looking for a watchdog, not a lapdog, to keep an eye on the banks.

Our dog is ready to show its teeth

1. We need a strong regulator that stands up to the banks and promotes competition.

We want the FCA to issue fines that are big enough to act as deterrents and promote competition by making sure products are transparent, simple to compare and easy to switch between.

Our dog is not afraid to bark

2. We need an open regulator that tells consumers what it does.

We want the FCA to tell consumers when firms are found to have broken the rules, what it is investigating and what it is going to do to stop it.

Our dog can sniff out dodgy products

3. We need a proactive regulator that acts on issues before they become problems.

We want the FCA to take a more proactive approach and ban dodgy financial products and misleading adverts before they cause problems. Lessons must be learnt from the payment protection insurance mis-selling scandal.dog

More on this...

  • Vote for your chosen watchdog
  • Pledge your support for a strong, open and proactive financial watchdog
  • Join the Watchdog not Lapdog debate on Which? Conversation