The Advertising Standards Authority (ASA) has reopened its investigation into the advertising of the 4G version of the new iPad.
According to the BBC, the ASA isn’t happy with the steps Apple has taken to rectify claims that the new iPad supports 4G mobile networks.
While the iPad supports 4G in the US and Canada, when 4G networks become available in the UK, the iPad won’t work on them due to supporting different frequencies. You can read more about the issue in our what is 4G LTE guide.
Apple fails to comply
According to the ASA, when it investigated initial complaints into the advertising Apple said it would remove references to 4G from its website. However, the website still offers a ‘Wi-fi + 4G’ version and the regulator has received fresh complaints, prompting them to open a new investigation.
Apple is also currently in a dispute in Australia over the same issue and the Australian Competition and Consumer Commission has accused the company of misleading customers. The company has since offered to refund customers who felt they had been misled.
Andy Vandervell, deputy technology editor at Which?, said: ‘We’re pleased the ASA is taking a fresh look at this issue. Few consumers understand the issues surrounding 4G mobile networks in the UK, and we feel Apple could be doing more to ensure people are clear about what they’re getting when they buy a third-generation iPad that supports mobile internet.’
Are you confused by the 4G iPad? Share your views on Which? Conversation.
- Is the iPad 4G really 4G? – Join the debate on Which? Conversation
- What is 4G LTE? – Find out more about the next generation of mobile communication
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