Global LCD TV shipments have dropped for the first time ever with a 3% fall at the start of 2012.
This is the first time sales of flatscreen TVs have dropped since they were introduced. A lack of interest in 3D, high LCD ownership and the economy have been suggested as reasons for the slump.
According to research company NPD DisplaySearch, shipments in the first quarter of 2012 for LCD TVs are down 3% on the same period of 2011. The figures for plasma TV sales were worse with shipments dropping by 18%.
TV sales fatigue
One of the challenges manufacturers face is that ownership of LCD TVs and other flatscreen TVs is now relatively high while consumers have traditionally upgraded their TV less often than their smartphone or computers.
Attempts to interest consumers in new technology – most notably 3DTV – have met with only lukewarm sales. Similarly, the push by manufacturers to produce thinner TVs with bigger screens – as witnessed at this year’s CES – has not been enough to tempt TV owners into upgrading
Smart TV and internet TV
Smart TV’s have also struggled to capture the public’s imagination – possibly hampered by limited functionality and a lack of services.
Consumers also now have a range of options for upgrading existing TV sets through the use of set-top boxes and subscription services, which may have further damaged sales.
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