CNIL argues that Google users are not receiving sufficient explanation for the way their data can be used.
Google argued that this single policy approach was ‘shorter and easier to read’, as well as being a ‘simple and beautiful experience’ for users.
In effect, search terms you enter into Google’s search engine could influence the suggestions you receive when using YouTube, for example, as your activities across different services are tracked in a cohesive fashion, all linked to one Google account.
However, this new approach provoked an immediate backlash from privacy campaigners, who were concerned that it might breach European data collection rules.
Google not found to be in breach of EU laws
The report by CNIL was less damning of Google’s single policy than originally anticipated, and there have been no immediate calls for Google to reverse its privacy approach.
Which? believes that when it comes to matters of consumer privacy online, clarity is key.
‘All companies, including the giants like Google, must be fully transparent with how they use their customers’ data,’ says Georgina Nelson, privacy lawyer with Which?