The proportion of people creating their own ‘DIY’ holidays has fallen as more travellers buy traditional package holidays, according to the travel association, Abta.
Nearly half (48%) of consumers said they booked an overseas package holiday in the 12 months to September 2012, up from 42% in 2011 and 37% in 2010.
In contrast, the proportion who said they bought a DIY trip, where they paid for flights and accommodation separately, had dropped to 39% this year compared to 43% in 2011.
Package holiday rights
The Package Travel Regulations mean that buying a package holiday gives you more travel rights than booking the separate elements independently.
Abta said the trend towards packages was particularly clear among 35-44 year olds, as 51% of that age group had booked an overseas package this year, compared with 36% last year.
It said the trend was partly down to growing choice in package holidays including a big rise in all-inclusive sales, as well as the reassurance of the financial protection that comes with a package holiday.
Atol holiday protection
Abta’s research showed that public recognition of its brand logo had remained steady at 78% over the last 12 months.
However, it said recognition of Atol, which provides financial protection for holidays with a flight, had fallen from 53% to 47%.
It’s important to know if your holiday is protected by Atol as the scheme provides for refunds and repatriation if a company involved goes bust.
Any retailers selling you an Atol-protected holiday must now give you a certificate explaining what is protected.
Abta surveyed 2,008 consumers online in September 2012. The survey also found that consumers’ top three holiday priorities remained safe and secure accommodation, financial protection, and Atol protection.