British and Irish rugby supporters are being ripped off when buying tickets for this summer’s British and Irish Lions rugby tour to Australia.
Australian rugby supporters can buy test match tickets for face-value prices, starting from £61. But if you’re British or Irish, you’ll need to buy an official flight and match ticket package – which start from £2,499.
What do you think about the rip-off prices being charged by the British Lions? Join the Great British rugby rip-off Which? conversation and have your say.
The Great British rugby rip-off
Tickets for British or Irish fans are only available through agents appointed by British and Irish Lions Ltd, the organisation running the tour, and they will only sell you tickets if you buy flight or holiday packages. The cheapest official flight and match ticket package covering the period of the three test matches vs Australia, including a rugby shirt, is £2,499.
But anyone with an Australian address can buy tickets for the three test matches from £61 ($95) each.
If it was possible to buy in person, it would actually be cheaper to fly to Australia in February to buy tickets, and then fly back again for the matches, rather than buy the official package.
Which? sports ticket expert Matt Stevens told us: ‘The British and Irish Lions should sell tickets at face-value prices to their supporters, exactly as the Australians do and in the same way that organisers of the rugby and football World Cups do.’
British Lions Travel said that its travel packages are protected to give consumers financial security and peace of mind. There is a range of ticket options to choose from, and it strongly believes official packages represent value for money when compared to other major sporting events.