The government launched its Change4Life healthy eating campaign yesterday, but Which? wants it to do more.
The Government’s new campaign aims to highlight which foods have ‘hidden nasties’ in them, such as unexpectedly high levels of fat and sugar.
Which? research has found that, while there are some examples of good practice, the government, retailers and food manufacturers could do much more to make healthy eating easier.
Which? executive director Richard Lloyd said: ‘Our ‘Taste for Change’ report found much more needs to be done to tackle the UK’s looming public health crisis. Which? research shows that nine out of ten of us want to eat more healthily, but many people say they have difficulty putting this into practice.
‘To encourage consumers to make healthier choices, the Government should take a much more ambitious approach to increase the pace of change among food companies by incentivising them to go further and faster, naming and shaming those that under-perform, and ultimately being prepared to bring in legislation where voluntary action fails.’
The Change4Life campaign will feature TV adverts to promote healthier eating in England and healthy products sold at reduced prices in several supermarkets. Families that sign up to Change4Life online will also receive ideas for healthy recipes and daily menus. Think you know what’s in your food? Take the Change4Life quiz and give us your views.
Legislation vs voluntary agreement
The news comes as the Labour party announced over the weekend that it is considering whether a legal limit on the amount of fat, sugar and salt, especially for foods aimed at children, should be established.
At present, the government’s approach to tackling Britain’s obesity problem has been through voluntary collaboration with food manufacturers and retailers.