The Shard to improve website after Which? adviceTicket availability for the Shard made clearer

04 February 2013


The View from the Shard has promised to improve the information about ticket availability on its website, following advice from Which?

The View from the Shard website, which has already sold over 135,000 tickets to visitors, regularly shows there are only eight tickets left for a viewing when in fact there could be up to 200 available.

Which? feels the website is ambiguous and potentially misleading to consumers who might feel rushed into making a purchase because they think there is only a handful of tickets left.  In response to our concerns, the View from The Shard has pledged to improve the clarity of its website.

Sky high demand for the Shard

London’s newest tourist attraction, which opened last week, offers visitors 360º views over the capital from a height of 310 metres. When we booked one ticket we were told that only eight tickets were left.

But when we booked two more tickets for the same time slot, we were again told only eight tickets were left. And when we looked at more time slots, including several in May, they also showed availability of just eight tickets.

See what we made of our visit to The View from the Shard and tell us what you think.

Tickets for The View from the Shard

Demand for the attraction has been high leading to the first two weekends selling out. Tickets cost £24.95 for adults and £18.95 for children.

Given the high demand, Which? raised concerns that people could feel pressured into buying tickets by the limited number apparently available.  

As a result the View from the Shard has promised to look at making the wording more clear.

A spokesman for the Shard told us that the term ‘tickets available’ meant the maximum number of tickets that could be purchased in one transaction. ‘It is not the number of tickets that are available for the entire session,’ he said.

He added: ‘We will explore how the wording can be made clearer on our site for the future and thank Which? for bringing this to our attention’.

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