Barclaycard launches daily deals siteChallenges Groupon with wide-range of offers

10 May 2013

Barclaycard logo

Barclaycard has launched a daily deals site similar to group-buying sites like Groupon, offering deals on a wide-range of goods and services.

Barclaycard's service, called Bespoke Offers, launched yesterday with 5,000 deals from a number of big-name brands on food, petrol, home entertainment, travel and more.

The new initiative is similar in nature to group-buying sites like Groupon, KGB Deals, Wowcher and Living Social which offer daily discounts on a wide-range of products and services including eating out, tickets to sporting events and shows, items for the home and garden, holidays and health and beauty treatments.

Barclaycard's Bespoke Offers service in detail

Barclaycard's Bespoke Offers service is available to all UK consumers, not just Barclaycard holders, as long as they are aged 18 or above.

It will tailor offers to customers based on spending patterns and selected preferences. Merchants will benefit by being able to focus their marketing on the customers who are most likely to want their products or services, but Barclaycard says it will not share personal details with any third parties when someone registers.

Offers will be emailed once a week, unless customers opt-in to receive them daily. Customers can also log into their account on the website to find offers, or view them on an app available both on android and iPhone.As with other group-buying sites, customers will be able to buy some deals as gifts for a friend or relative.

Payments can be made using any Visa, MasterCard or American Express card, as well as the bPay bill payment service. 

Action point: Find the best credit card for you with our guide.

Group-buying sites scrutinised

Last year, the Office for Fair Trading (OFT) started to closely scrutinise group-buying sites, starting with Groupon, paying particular attention to pricing, advertising, unfair terms and conditions as well as refunds.

Bespoke Offers does state on its offers when it verified the original price of each product and service before the discount was applied, which can make it easier for consumers to determine how good an offer really is. 

While it doesn't state how many times a particular deal has been purchased, it does clearly state any additional charges and restrictions. Retailer and service provider contact details are also listed along with a link to the company websites.

As is the case with other group-buying sites, if Bespoke Offers customers have any problems with their purchase they will be asked to contact the merchant directly. It added that if people are unable to redeem an offer, the service will offer a refund. 

For more on how to use group-buying sites and your rights read our consumer rights guide.

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