Vodafone hikes PAYG pricesCalls on Vodafone to be charged by the minute

09 July 2013

Vodafone logo

Millions of Vodafone pay as you go customers will have to spend more on their mobile phone calls after the network announced changes to its price plans.

From August 1 Vodafone will charge PAYG customers by the minute rather than by the second. This means that anyone making a 62 second phone call will have to pay for two minutes usage. Calls currently cost 25p a minute so a 62 second call will now cost 50p rather than 26p.

Straightforward Vodaphone price increase

Vodafone claims the move, which affects calls to UK and international landlines and mobiles, will make its pay as you go tariffs ‘simpler’ and says that paying by the second is ‘complicated’.

Vodafone customers have reacted angrily to the news. One post on the company’s eforum stated:

"Please don't patronise us. This is being introduced to make more money for Vodafone, pure and simple. It doesn't make anything simpler other than the fact that PAYG customers will essentially pay more for calls."

Seconds vs minutes on other networks

Vodafone isn’t the only network to charge on a per minute basis - Orange, T-Mobile and Three also take this approach. However O2 and smaller providers Tesco Mobile, Virgin Mobile, Giffgaff and Asda Mobile all charge by the second (though have a minimum call charge).

In our recent Which? Mobile Satisfaction Survey, the largest one of its kind in the UK, we asked over 4,000 members of the public to tell us about the phone networks they love – and the ones they hate. Vodafone was rated sixth out of nine networks for its pay as you go service and received a two star rating (out of five) for value for money.

In 2011 Vodafone rounded up the price of its contracts to the nearest 50p, potentially affecting 3.7 million customers tied into these contracts, and in 2012 it hit contract customers with a 2.4% price rise.

More on this…

  • Best mobile networks – see how each network was rated in our annual survey
  • Complain about your network – Which? advice if you feel you’ve been misled
  • Fixed Means Fixed – find out about our campaign on fixed mobile phone contracts