Aldi, Lidl and Waitrose are all attracting more shoppers, while three of the ‘big four’ supermarkets – Tesco, Asda and Morrisons – are losing out.
Pressure on the bigger supermarkets came from both the budget and high end supermarkets, with Aldi, Waitrose and Lidl attracting more customers than before, according to research by Kantar Worldpanel.
This reflects the results of the Which? satisfaction survey, in which Aldi, Waitrose and Lidl all outperformed their bigger rivals. To find out how Which? rates some of the UK’s biggest grocery stores, check out our guide to the best and worst supermarkets.
Aldi – Which? best supermarket award winner
Aldi was the biggest winner as its market share leapt from 2.9% to 3.7% in the last quarter (a record increase of a third). In contrast Tesco found its share decreasing slightly.
Asda and Morrisons also lost customers, with Sainsbury’s the only big four supermarket to increase its popularity.
Aldi was named the UK’s best supermarket at the 2013 Which? Awards. We were impressed with its value for money and high overall customer score of 74%. The other nominees were Waitrose, Marks & Spencer and Lidl.
Supermarket price differences
While Sainsbury’s, Tesco, Asda and Waitrose all have price matching schemes in some form, the total you spend on your groceries still varies depending on where you shop.
Look at our supermarket prices comparison to see where you’ll save the most money on our basket of branded items.
You can also see our top tips on saving money on your grocery shopping.
Premium own brands doing well
Tesco’s Finest range, which recently became the sponsor of ITV drama Downtown Abbey, and Sainsbury’s Taste the Difference products are both selling well, with each having double-digit growth.
But Waitrose has outstripped both supermarkets in terms of overall popularity, with a market share increase from 4.6% to 4.9%.
To see whether you really can taste the difference between pricier, premium ranges and cheaper options, take a look at our for this month.