Which? reveals the best and worst UK hotel chainsPremier Inn, Travelodge, Holiday Inn and more rated

30 October 2013

Infographic of best and worst UK hotel chains

Q Hotels has come top of a survey to find the best UK hotel chains.  Heading a list of 36 hotel brands, the group's 21 properties achieve a maximum five star rating for cleanliness and the quality of room fixtures and fittings.

In the same survey, Premier Inn came out on top in the battle of the big ‘budget brands’, finishing third overall in our table, 33 places ahead of rival hotel brand Travelodge.

Q Hotels on top

Q Hotels fared best in our survey, based on over 8,000 member experiences, achieving the top customer score of 78%. 

The group’s four-star hotels include five golf resorts and 18 spas, as well as city centre hotels in Leeds and Manchester. 

Q Hotels scored well across our ratings categories, including bed comfort and customer service.  

Other top UK Hotel chains include luxury hotel brand Radisson Blu Edwardian (77%) and budget brand Premier Inn (76%), both of whom received the maximum five stars for hotel cleanliness and customer service.

Britannia Hotels bottom

At the bottom of the table, Britannia slumped into last place from second-last in 2012. It scored a dismal customer rating of 36% and just one star for cleanliness, room fixtures and value for money. 

Britannia may promote ‘affordable accommodation’, but members described hotels and rooms as ‘shabby’ and ‘run-down’. One guest was particularly shocked at having to pay an additional cost to avoid a windowless room, saying ‘It was £10 per night extra for a window in the room!’

Well-known budget chain Travelodge (50%) was placed just above Britannia at the bottom of the table, gaining the only one star for breakfast quality in the survey.

Which? editor Richard Headland, said:

“Our survey has revealed a king-sized bed gap between the best and worst hotel chains in the UK and shows you don’t have to spend a fortune to get a decent overnight stay.”

You can see how each of the 36 hotel chains performed in the full table of survey results – these include ratings for customer service, value for money, bed comfort and breakfast and feature hotel brands Holiday Inn, Hilton, Best Western, Mecure and more.

More on this...

  •  Find out which chains score best for their airport hotels
  •  Discover the best holiday cottage and villa companies
  •  Packing light? Read Which? reviews and advice on the best hand luggage