Breakfast Biscuits - a healthy start to your day?No, you're better off with porridge or a biscuit

18 December 2013


Breakfast biscuits are a growing presence on supermarket shelves, but are they really a healthy way to start your morning?

We compared a range of breakfast biscuits available from brand leaders Belvita, Weetabix, Oats So Simple, McVities and Kellogg’s to cereal and biscuits.

We found that the breakfast biscuits contain more calories, sugar and fat per 100g than the cereals we studied - porridge, Weetabix and Cornflakes. And seven of the ten we studied contain more sugar per 100g than a McVitie's Digestive biscuit. 

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Breakfast biscuits: high in sugar

Breakfast biscuits that contain honey and/or yoghurt contain around 25% sugar. By comparison, Weetabix and porridge oats contain 4.4% and 1% of sugar, respectively. And Cornflakes contain 8% sugar. A Digestive biscuit contains 16.6% sugar.

We compared the nutritional value of a serving of four breakfast biscuits (50g) to the equivalent weight of McVities Digestive biscuits (this is three and a bit biscuits, as three Digestives are approximately 45g):

  • Belvita Crunchy Oat breakfast biscuits: 223 calories, 10g sugar, 7.6g fat and 2g saturated fat 
  • McVitie’s Digestive biscuits contain: 239 calories, 9.4g sugar, 10.6g fat and 0.7g saturated fat.

Breakfast biscuits really aren’t that different to standard biscuits - apart from the added vitamins and minerals, which are easily available in the diet. 

Are breakfast biscuits convenient?

Many of the packs we looked at recommend that the breakfast biscuits should be enjoyed with yoghurt and a portion of fruit, which raised the question of how convenient and 'on the go' they really are.

Which? editor Richard Headland said: 'It's tempting to grab a breakfast biscuit when you're on the go, but we've found they're not always the healthiest choice. You're probably better off with a bowl of porridge or a healthier cereal, like Weetabix.'

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